STRENGTHEN AND RESTORE PROTEIN TREATMENT MASQUE

PRODUCT OVERVIEW

The Strengthen and Restore Protein Treatment Masque is designed to replenish lost protein in the hair while maintaining softness and manageability.

Hair is primarily made up of keratin protein. Over time, daily manipulation, heat styling, chemical processing, and environmental exposure gradually weaken the hair structure by breaking down these proteins.

This treatment works by depositing hydrolyzed proteins into weakened areas of the hair shaft, helping to reinforce structure, improve strength, and reduce breakage. Unlike traditional protein treatments that can leave the hair stiff, this formula is balanced with conditioning agents to ensure the hair remains soft, flexible, and easy to detangle after use.

WHAT IT DOES

• Strengthens weakened hair strands

• Helps reduce breakage and shedding from damage

• Reinforces the hair structure

• Improves elasticity and resilience

• Restores balance between strength and moisture

• Leaves hair soft and manageable, not stiff

WHY PROTEIN MATTERS

Hair naturally loses protein over time due to washing, styling, environmental stress, and general wear and tear.

When protein loss is not addressed, the hair can become:

• Weak and prone to breakage

• Overly soft or “mushy” when wet

• Less elastic and more fragile

• Unable to retain length effectively

Consistent protein treatments help maintain the structural integrity of the hair and support long-term hair health.

PROTEIN USE BASED ON POROSITY

Understanding your hair porosity helps determine how often your hair needs protein:

• High porosity hair: every 4 weeks
• Medium porosity hair: every 6 weeks
• Low porosity hair: every 8 weeks

It is advisable to set a reminder on your phone after your first use. This helps you stay consistent and avoid skipping treatments, which can lead to increased breakage over time.

HOW TO USE

• Start with freshly washed, clean, damp hair

• If buildup is present, cleanse using a clarifying shampoo or Detoxifying Clay Mask

• Section the hair for easy application and proper coverage

• Apply a moderate amount into your palms, rub your hands together, then work through each section

• Add more only if needed

• Cover with a shower cap

• Steam under a hooded dryer or steam cap for 30 minutes

• Rinse thoroughly (do not shampoo after)

• Follow up with your leave-in conditioner

KEY INGREDIENTS AND THEIR ROLES

Hydrolyzed Keratin Protein
Helps reinforce the natural protein structure of the hair, improving strength and reducing breakage.

Hydrolyzed Wheat Protein
Penetrates the hair shaft to improve elasticity, moisture retention, and resilience.

Propanediol
Supports moisture retention and improves the absorption of active ingredients.

Behentrimonium Methosulfate
A conditioning agent that softens the hair and improves detangling.

Polyquaternium-7
Forms a lightweight film over the hair to enhance smoothness and reduce friction.

Amla, Shikakai, Saw Palmetto, Reishi Mushroom, Fo-Ti
Botanical extracts that support stronger, healthier-looking hair and overall hair vitality.